PRiMO Loyalty

The Perks and Recognition Intended for Meeting Organizers (PRiMO) Loyalty Program rewards valued clients for their patronage of participating hotels and convention centers. PRiMO members can enjoy perks and privileges like overnight hotel stays, food and beverage credits, venue rental discounts, and more!


  • One-time discount voucher booklet with exclusive offers from SMHCC properties upon registration
  • Complimentary PRiMO points on birthday month
  • Discounted room rates
  • Priority check-in and check-out at hotel properties, subject to availability
  • Free 20mbps Wi-Fi connection during events for SMX clients
  • SMAC membership, depending on the revenue tier of client’s event upon registration

All participating hotels and convention centers