Privacy Policy


Privacy Policy

This Privacy Policy governs the manner in which the PRiMO Loyalty Program collects, uses, maintains and discloses information collected from users (each, a “User”) of the https://primoloyalty.com/ and https://ireward.superghs.com/primo website (“Site”). This Privacy Policy applies to the Site and all products and services offered by the PRiMO Loyalty Program.
 

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to: when Users visit our Site, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site-related activities.
 

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users, their means of connection to our Site (such as the operating system), the Internet service providers utilized, and other similar information.
 

Web browser cookies

Our Site may use “cookies” to enhance User experience. The User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. The User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.
 

How we use collected information

The PRiMO Loyalty Program may collect and use the User’s personal information for the following purposes:
  1. To improve customer service. Information you provide helps us respond to your customer service requests and support needs more efficiently.
  2. To improve our Site. We may use feedback you provide to improve our products and services.
  3. To send periodic emails. We may also use the email address to respond to their inquiries, questions, and/or other requests and for marketing purposes.
 

How we protect your information

We adopt appropriate data collection, storage and processing practices, and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site. Our Site is in compliance with PCI DSS requirements in order to create as secure of an environment as possible for Users.
 

Sharing your personal information

We do not sell, trade, or rent the User’s personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.
 

Third-party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors, and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


Your rights under the Data Privacy Act

As a User, you have the following rights under the Data Privacy Act:
  1. You have the right to be informed of the collection and processing of your personal data, the purpose for which they will be processed, among others. Thus, you are required to read this Privacy Policy before giving your consent to the collection and processing of your personal data. If you have questions, please do not hesitate to ask us questions or clarifications and you may also contact our Data Protection Officer;
  2. You have the right to object to the processing of your personal data. You will be given an option or opportunity to withhold your consent to the processing of your personal data whenever the PRiMO Loyalty Program communicates with you or by notifying our Data Protection Officer;
  3. You have the right to have reasonable access to your personal data by notifying our Data Protection Officer;
  4. You have the right to rectify or correct any inaccuracy or error in your personal data by submitting your request for rectification or correction to our Data Protection Officer;
  5. You have the right to suspend, withdraw or order the blocking, removal or destruction of your personal data in accordance with the requirements of the Data Privacy Act. Please notify our Data Protection Officer if you wish to exercise this right;
  6. You have the right to obtain a copy of your data in an electronic or structured format if the same is processed by electronic means and in a structured and commonly used format by submitting your request to our Data Protection Officer; and
  7. You have the right to be indemnified if you incur damages due to inaccurate, incomplete, outdated, false, unlawfully obtained or unauthorized use of your personal data.

Changes to this Privacy Policy

The PRiMO Loyalty Program has the discretion to update this Privacy Policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.
 

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

If you consent to the collection and processing of your personal data in accordance with the Privacy Policy, such consent shall be valid for the purpose for which they are collected or ten (10) years, whichever is shorter, or as may be required by applicable law or when necessary as provided by the Data Privacy Act, or unless you have expressly withdrawn such consent.
 

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

PRiMO Loyalty
https://primoloyalty.com/
https://ireward.superghs.com/primo
Level 2, North Wing, SMX Convention Center Manila
Seashell Lane, Mall of Asia Complex, Pasay City 1300 Philippines
+63 917 831 7853
dpo@smhotelsandconventions.com




This policy was last updated on January 12, 2022.